30 Phil, Chapter 5, Confucius, Touchstone 14: Schemas.

A schema is a mental structure we employ to organize and interpret information. We classify things into schemas, which we can then modify by adding or removing elements. Schemas help us simplify life. Once things are categorized as normal or abnormal, we utilize our cognitive processes, such as memory and association, to attach emotional or value judgments like good, bad, great, horrible, delicious, gross, and so on, to these “normal” or “abnormal” classifications.